Demographics
Q1. Gender: male, female
Q2. Age: 20-30, over 50
Q3. Annual Income: £15,000-£20,000, £30,000-£50,000
Product Purchases
Q4. Have you ever bought any of the following from Tesco [tick all that apply]:
A. Groceries
B. Wine
C. Clothing
D. Electrical and electronic goods
E. Entertainment products [e.g. music, DVDs, games, etc.]
F. Phone or broadband products
G. Finance or insurance products
Influence of Tesco Clubcard on Shopping
State the extent to which you agree or disagree with the following statements: [7-point Likert scale, 1 = strongly disagree, 2 = disagree, 3 = somewhat disagree, 4 = neither agree nor disagree, 5 = somewhat agree, 6 = agree, 7 = strongly agree]
Q5. I collect Clubcard points because of the benefits.
Q6. I only collect Clubcard points because I shop at Tesco and have a Clubcard (so I might as well).
Q7. I think that the Clubcard gives good benefits.
Q8. I do not think that the Clubcard points are worth much.
Q9. I shop at Tesco because it is geographically convenient.
Q10. Products are cheaper at Tesco than other supermarkets.
Q11. Receiving Clubcard coupons encourages me to buy the associated product.
Q12. I would buy a certain product if I got extra points for it.
Q13. I often forget to collect the points when I shop at Tesco.
Q14. Clubcard coupons encourage me to shop further.
Influence on Product Category
Q15. In which product category does the Clubcard encourage you most to shop at Tesco? [tick one box only]
A. Groceries
B. Wine
C. Clothing
D. Electrical and electronic goods
E. Entertainment products [e.g. music, DVDs, games, etc.]
F. Phone or broadband products
G. Finance or insurance products
Q16. In which product category does the Clubcard encourage you least to shop at Tesco? [tick one box only]
A. Groceries
B. Wine
C. Clothing
D. Electrical and electronic goods
E. Entertainment products [e.g. music, DVDs, games, etc.]
F. Phone or broadband products
G. Finance or insurance products